Continuous and currency research

Large scale market research syndicated and tracking services can be hugely valuable for both agency and client. But they can also eat profits and stall careers if not well designed and managed. Our experience in this area covers the design, setup and maintenance of a wide range of such services, from brand and advertising surveys through to retail and television audience panels.

As independent advisers we can work with both users and providers of tracking services to provide both an unbiased assessment of quality and recommendations to improve speed of delivery and the standard of deliverables. A Gordon & McCallum review can help improve service profitability, increase satisfaction and reduce the cost and disruption necessitated by a change of research agency.

Since these are often industry-based, the issues surrounding such studies are often sensitive, so we offer a client specific improvement process that can include customised workshops covering such issues as:

Design and pre-launch issues. What works and doesn't work
Quality control and operations management
How to avoid the boredom syndrome
What to template and not to template
Developing exciting, leading-edge outputs
Re-launching a tired service and injecting relevance
Statistical and quality controls
Integrating complementary data streams

For more information on how we can help deliver better tracking research,
contact: info@gordon-mccallum.com.