Growing MR in developing markets

Its not 1973 anymore: in many developing markets you'll find sophisticated research carried out by some of the world's best researchers. Yet issues of business culture, skill and resource constraints, infrastructure and quality control are traps for the unwary. We have significant experience in such markets and If you are not getting the growth you should, or need to expand faster to keep pace with client demands we can help you evolve strategies to fix problematic units and fast-track growth.

We can help understand and deal with challenges like:

Demand exceeding supply, with not enough research or operational resource to undertake or complete projects
What to do (and not to do) when a downturn hits a Tiger market
Developing and expanding local/regional client base
Capacity issues compounded by higher error rate and reworks
Constraints imposed by unrealistically high (or low) price levels
Rapid topline growth detracting from financial and operational discipline
Major structural problems arising when leaner competition arises
How to use expats effectively and how to assess and recruit them
The need to up skill staff faster
Need to educate client base and market overall
Retaining mid-level staff and dealing with poaching of staff

Many of these issues are also to be found in mature markets, but in developing markets challenges of language, business culture and lack of senior resource combine with an environment that is rapidly changing to exacerbate problems. Failure to address these issues in a timely manner limits growth opportunities, while problems in developing market offices can impact the reputation of the parent company. Gordon and McCallum will work with your management team to develop strategies that address these issues through direct consultancy projects, custom workshops and unit-level review processes.

For flexible management support in developing markets, contact:   info@gordon-mccallum.com.

See also:   Growth & expansion strategies
                    Quality audit & review
                    Asia-Pacific MR
                    MR business expansion
                    People: Training & development