Market research business expansion

Gordon & McCallum provide support to market research businesses considering expansion, whether it be geographic, or by enhancing and diversifying services. We have particular expertise in developing market growth strategies, and have experience in identifying and evaluating potential local partners.

Our experience is that market research mergers, especially in developing markets, usually provide less benefits than they should because:

1. There is insufficient senior resource available to evaluate in-depth the client relationships, processes, IP and skill-sets of the target company. Potentially large problems slip through unnoticed.
    
2. Business culture and personality issues are often under-rated, and miscommunication occurs.
    
3. Implementation and post-merger planning is often ad hoc and insufficient (due largely to stretched senior resource). Priorities for the merged unit are often not spelt out, plans on how to best utilise its IP and staff can be unclear. This leads to under-performance.

On the other side, many smaller and mid-sized firms are not aware of what larger MR agencies are looking for in partners, and may not fully understand the constraints under which large players operate.  This leads to them not presenting their potential benefits and strengths correctly or not anticipating the support and resources they will need post-merger. The result of this can be under-valuation or post-merger performance targets that are hard to meet.

Gordon & McCallum provide an experienced, objective and independent resource that can help both sides of the equation avoid miscommunication, and work together to develop plans to take full advantage of the partnership's possibilities. Poorly performing mergers and partnerships are a major management distraction and potentially very costly: the ROI on using our services to help avoid such problems is therefore very high.

Support services offered include:

• Help with identifying and evaluating potential JV or merger and acquisition targets
• Analysis of competitors, local market opportunities in target geographies
  
• In-depth research/operations competency audits and help with due diligence processes
• Key candidate evaluation and mentoring in Asia-Pacific
  
• Identification and partnering support for agencies looking for Asia-Pacific partners
• Recommendations and support to improve integration strategies
  
• Support with aligning the merged entities services and staff to maximise benefits

For help expanding your business, contact info@gordon-mccallum.com.
See also:     Growth & Expansion Strategies
                      Merger & Sales Support
                      Quality Audit & Review
                      Research Service Development