Organisation dynamics our underlying model

Success in the MR business derives from the alignment of three key elements - satisfied clients, motivated staff, and good business results. TheSweet Spot in a high margin business is where, people, processes, pricing, products and purchasers interact in accord for maximum return.
 
Common features in winning companies with growing and profitable sales:
 

Even companies that seem to be doing well, can benefit from assessing how close they are to the sweet spot. Many businesses have motivated staff, and good financials, but when their clients needs change and go unrecognised the impending decrease in satisfaction quickly impacts margins as price premiums diminish and repeat business declines. Others have happy clients, based on fast turnaround and keen pricing, and thus an expanding topline. But, with staff working longer hours to accommodate, the dangers of over-heating are real.

We have a documented, systematic process to assess how close to the sweet spot your business is operating: the Quality Audit & Review (QAR). Our QAR highlights where organisational fine-tuning is needed immediately, and medium term. A Gordon & McCallum QAR will:

• assess and quantify overall levels of operational proficiency
• give an independent, objective view of key priorities to drive profitable growth
• provide several focussed financial analyses that are linked to deliverable quality, pricing, sales practice, training and recruitment
• give actionable recommendations and usable KPI's for performance monitoring and ongoing improvement

 A QAR will help busy country managers and regional leaders separate the wood from the trees and access objective advice on what has to be addressed instantly and what can be held back for future attention.

A variant of this QAR analysis is also available to Market  Research Users and Buyers. In this we use a similarly structured approach to understand whether your current Market Research is achieving the optimum balance between meeting base information needs, delivering added value insights and the price you spend.   

See also:    Who we work with
                     Generating Extra Value From Research 
                     Quality audit & review

or contact :   info@gordon-mccallum.com