Market research quality audit review

Gordon & McCallum's Quality Audit Review (QAR) comprises a 3 stage suite of business process analytics. These are designed to enhance research company quality and productivity and thus profitability. We do this by systematically analysing internal and external drivers of market research company performance. 

Our QAR processes address the factors that drive ongoing success in a research business. These factors are varied, but common features in winning companies are:
Diagram1
The  QAR assesses and quantifies the overall level of operational proficiency. We link focussed financial analyses to key deliverables such as quality, pricing and sales practice along with recruiting, training and staff development. Analyses are then distilled into both a diagnosis of what to do next and KPI's enabling the on-going performance monitoring and improvement of business initiatives.  This process can be customised to meet the needs of particular clients. The three stages of a full Quality Audit Review are outlined below:

Quality Audit Review Stage 1 Business health exterior

Prior to any business development planning we undertake a fundamental growth-orientated Financial Analysis. We have a solid appreciation of the different needs business leaders and financial heads have, and work to reconcile and satisfy both parties.
 
The analysis is custom-made to the needs and profile of the company but in general covers a breakdown of performance by group, director, product line, client, and methodology to highlight good practice and isolate problem areas.
KPI's investigated can cover
  • Profitability
  • Conversion rates (quantity vs value)
  • Sales and Revenue on hand
  • Sales to Revenue lag
  • Speed of reporting
  • Invoicing
  • Cycle Time
  • Chargeable time ratios  
  • Client Satisfaction

Quality Audit Review Stage 2 Health interior

In this stage, the QAR takes a step back to study the fundamentals of the business from a practitioner's point of view. These are the core elements of a research company which, especially in economically challenging times, are often overlooked to the long-term detriment of the business from both service quality and financial points of view.
 
The QAR involves the systematic inspection of procedures and outputs, covering the research process in its entirety and across its inter-dependent elements, specifically
  • Proposal review
  • Discipline in research design
  • Sampling, weighting, and statistical approaches
  • Data collection inspection (supervision, qc, strike rates)
  • Presentation and report Examination
There is a specific focus on the 4 key aspects of Deliverable Quality. It is the belief of Gordon & McCallum that the finesse of the presentation or report is often overlooked or under-served. Yet, these are fundamentally what the client is buying and deserve more attention. Well crafted deliverables support a price premium and have the ability to drive untendered repeat business. This can add more to bottom and top line growth than several independent initiatives put together and can do so in a shorter time scale.    
           
Our four-pronged approach takes a critical look at
  • Production automation and efficiency
  • Appropriateness of chart type
  • Appearance and Aesthetics
  • Quality and Value of content

Quality Audit Review Stage 3 Enhancement

A key driver of profit growth is the disciplined control of cycle time. To best exploit top line growth opportunities without overheating, a reduction in the time it takes to get projects through the system is mandatory. In essence, better cycle time allows you to get more out of the business for the same fixed cost and so makes an immediate and positive impact on the bottom line.
 
We will help you establish systems that focus on the aspects that each dept contributes to the overall increase in speed, whether locally or out-sourced. These are then linked to financial procedures to directly account for the monetary impact. We provide examination of and recommendations for the likes of :         
 
  • F/W methods
  • Coding rules
  • Translations
  • QC levels
  • IT applications
  • DP protocols
 
In addition, we focus on the client servicing and research design part of the business. This, in our experience, is the major source of delays and inefficiency, and the most challenging to diagnose and change. Recommendations from this stage will focus on driving improvements in areas such as:-
            
  • Basis discipline designs
  • Sample design and size
  • Questionnaire Length and composition
  • The four aspects of delivery
For more information on Gordon & McCallum's QAR process contact :   info@gordon-mccallum.com  


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gordon & mccallum: a joint venture of Insight Asia-Pacific Pty Ltd and AGMR Ltd