Training for growth

Market research training is often highly orientated around issues of skills, methodologies or more general personal development areas like "change management" or "sales skills". These are very useful and important. Yet, if you have limited training budget and need to fast-track growth, then you should focus on the key groups in your company that can really drive business. These are the mid-level and senior managers in your operating units. The most crucial need is to ensure they are equipped with strategies that keep them alert to better ways of carrying out market research and enable them to leverage existing resources and skill sets efficiently. We provide specialist training programmes, customised to fit your business objectives, for such executives.

Mid-level researcher training

Mid-level researchers are the engine room of an MR company, and are often the most difficult to recruit and retain. Yet little research training is on offer for them, and even less is really developmental or inspiring.

Our mid-level researcher training is designed specifically for people moving beyondthe basics of MR and offers both motivation and practical support to develop research skills and business acumen as well as to aid retention of these key people.

For more details, download our example: Mid-Senior Course Outline.

Leadership and business development

The challenge is to get senior and high potential mid-level researchers to see their everyday activities in terms of business processes and leadership behaviours and not just as a constituent part of the survey management system.

Here we take the fundamental areas of the research process and turn them into business issues by showing how improvements and modifications can raise client satisfaction and enhance staff motivation while at the same time increasing sales and growing the bottom line.

We provide solid recommendations and actions in industry language to improve:

management effectiveness
business acumen
client loyalty
staff satisfaction
succession planning

Core to our leadership development approach is our focus on relating senior training and mentoring to specifics of company strategy, and the real life MR issues that participants face everyday. This moves training from the usual generalised "feel good" personal development approach to an interactive focus on specifics that are immediately relevant to MR executives.

or to start fast tracking your key staff today
contact: info@gordon-mccallum.com.